LO1 - Task 3: To explore commerical uses for social meida products.

Facebook:
A) Advertising
A lot of Facebook's advertising is paid advertising on a cost per click basis. So if the advertiser is paying £3 per click on their ad then that £3 would go on the network feed, once it is on the network feed it will be vivsble on Facebook. Everytime the ad is clicked £3 will be accumulated, you will not get all of the £3 but you would get a portion of it.
Facebook is a very effective way of advertising and that is because their ads are targeted towards poeple according to what is on your Facebook profile e.g:

• Age
• Location
• Education
• Interests

B) Viral Marketing
Facebook is one of the best places for viral marketing due to the mass amount of people that use it and that the social media was designed for sharing information with other people. However one of the down sides to this is that if the feature does not become popular it will most likely disappear before it gets to the majority of the Facebook users.

SnapChat:
A lot of SnapChats advertising is paid for advertising, the company that sells the ad campaign casues the revenue distribution between SnapChat and its partner to vary however, it is estimated that the advertisements are usually work between 10p - 15p. It may not seem like much but adverts are are estimated to be seen 500,000 to 1,000,000 per day. SnapChat also allows advertisers to purchase sponsored geofilters for snaps, the first company to try this was McDonalds, they paid for a branded geofilter which covered all of its restaurants locations in the US.
B) Viral Marketing
The main purpose of Snapchat is sharing photos and videos with your friends so this is ideal for any sort of promotion campaigns. A lot of the campaigns that are passed around are in the form 10 second videos and some of them are artistic visuals. Because all of the ads are in the form of stories the users can view as many time as they want to and each time more money is generated. Some of the ads on snapchat will redirect the user to the company's website if they interact with the ad.
C) Product and service reviews:
Because of the nature of snapchat reviewing products on it isn't really ideal since the videos can only be a maximum of 10 seconds long. Normally if a company wanted a product review on snapchat they would have created an event on snapchat where the users can send in there snaps and it would appear on the company's discovery page.

Instagram:
A) Advertising:
All of Instagram ads are targeted by location, gender and age. So if the product you was advertising was age sensitive e.g. and alcohol brand, then the ad would only be made available for users who age Instagram knows. Instagram ads operate with a fixed CPM (Cost Per Mile) cost, it is usually £20 fo images and £27 for videos. However the ads won't be accessible for everyone because if you want to set up an advertising campaign you will have to spend at least £50,000 in the UK and that figure varies around the world.
B) Viral Marketing:
Viral marketing on Instagram is increasing each year due to all of the content on Instagram is either an picture or a video. One of the down sides of this is that all of the existing trends to stay around become bigger where as all of the newer trends gets shadowed by the older owns. However as long as what you are advertising is part of one of the existing trends then it is almost certain that it will get the publicity.
C) Product and service reviews:
Product reviews aren't really popular on Instagram as other people tend to use Facebook or Twitter however, Instagram would be one of the best platform for reviewing products. But, when people do reviews on Instagram they do tend to become quite popular as other people would tend to trust product reviews from people who are not bias towards to company.

LO1 - Task 2: Amylase positive and negative social effects fo social media products.

Facebook:
 Advantages:
Facebook is free and since it has over 900 millions users it is the best way to communicate with other people. One of the other advantages that facebook has is that it is a great why to keep in touch with friends and family that live far away. With instant messaging and video chat, facebook is that perect envirment to stay connected. With status updates, photos and profile information it can keep you up to date on what it happening with your close ones.Facebook makes meeting new people extremely easy people due to that fact that it allows you to add up to thousands of friends. Because of the massive amount of users Facebook has, a lot of companies and other individuals use facebook to promote events and services. Facebook has a lot of opportunities for self promotion, making it great for anyone who needs to find clients and to get supporters.

Disadvantages:
One of the disadvantages of facebook is that it is a perfect platform for cyber-bullying. They can harass or even gang up on someone a lot easier than they would be able to face to face as there aren't any moderators around to monitor what people are saying. Facebook is also very stalker friendly. Someone who you don't know could add you and get access to all of you information, this may include your phone number and house address. They would also be able to go through all ogf your past photos without you knowing anything.

Instagram:
Advantages:
Instagram is very good at there privacy, the users have full control of their privacy settings so the risk of stalking is very low. If you change your settings to private, then if a person wanted to follow you they would have to request it. Also all of the person's photos and videos are blocked to anyone who isn't in there friends list. Instagram allows users to connect with other people through the use of photos and videos, this can be seen as better means of communication as you can see what the other person is doing or where they are going. Instagram also allows people to follow your favourite celebrities so can have an insight into what their lives are about.

Disadvantages:
Instagram allows you to put location hashtags under any of your photos, with these two combined it can be very easy for people to stalk you as there would have a picture along with a description of where you are. Another issue with Instagram is with their new system whereby people can send photos and videos to each other as a direct message. This has been known to promote 'Sexting' as the senders know that no one else can see what ever they have sent other than the intended receiver.

Snapchat:
Advantages:
Snapchat has a lot of fun filters that people can use wether it is for a photo or a video and also, these filters are constantly update so there will always be something new to try out. The pictures that you send out only last for a maximum of ten seconds so people aren't really concerned about other people having a permament copy of all of their photos.

Disadvantages:
Although snapchat has tried its best to protect people and make it a completely safe app to use there are still some issues that are bug enough to make people worry. One of this issues are screen shots, when snapchat first started people begin to screenshot pictures there where being sent to them as the pictures would only last for 10 seconds. This became a problem because a small minority of people had started sexting through snapchat as they though that no one would be able to get a permanent copy of the picture that they have sent. To combat this snapchat had put in a feature that would tell the sender of the picture what whenever someone has take a screen shot of your picture. But this did little to help as some people created thrid party apps that would allow other people the screen shot a picture without the sender knowing anything about it.